DATA VISUALISATION WITH GOOGLE DATA STUDIO

Use simple, accessible language for more conversions. Longer pages convert up to 33% less. Fear-inducing words (like "problem" and "risk) had a slight negative impact on conversion.

Use simple, accessible language for more conversions. Longer pages convert up to 33% less. Fear-inducing words (like "problem" and "risk) had a slight negative impact on conversion.

Use simple, accessible language for more conversions. Longer pages convert up to 33% less. Fear-inducing words (like "problem" and "risk) had a slight negative impact on conversion.

The amount of data businesses end up compiling in the marketing process can be staggering. But how do you make sense of it all? How do you demonstrate the value of collecting that data? With free tools like Google Data Studio you'll be amazed at what you can learn about your customers.

Now i'm able to quickly determine the metrics I need in my reports and build dashboards for my CEO and our investors, thank you Ben!

CMO - Global Travel Company

 

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Phone: +61 (0) 28966 9287  Email: [email protected].

FREE ONLINE COURSE

Learn about your customers and demonstrate marketing ROI in real-time



Google Data Studio is a powerful tool that allows for quick visualisation of your companies marketing data. This course will give you the ability to build custom reports for your marketing department, to demonstrate ROI and create one master report that pulls in real-time data from your analytics. This can then be shared with your team, CEO and other stakeholders allowing all parties to be on the same page, at the same time.

WHO SHOULD ATTEND

  • Digital Marketers
  • Optimisation and Analytics Professionals
  • Online Entrepreneurs
  • Data-Driven Digital Marketers


WHAT IS INCLUDED

The Goal of this training is to bring you along with us in building out a customer dashboard. To display the thinking and mind maps we use in order to put together a dashboard that provides value. 

We'll be explaining the key metrics and dimensions and how to choose the right ones to build the report. We'll help you build the questions that will allow you to quickly understand what you want your data to show you.

  • Questioning your Data and Demanding answers
  • Key metrics and dimensions 
  • Assembling the report
  • Experimentation with your data
  • Gaining the insights that lead to improvements

WHAT YOU WILL LEARN

DESIGNED & TAUGHT BY GOOGLE PRODUCT SPECIALISTS

Benoit Weber is the Senior Digital Analytics Specialist at In Marketing We Trust. Working with some of the biggest and best travel brands in the world, Ben is recognised as an industry specialist in Google Analytics, Data Studio, Tag Manager and search engine marketing.

With a decade of experience and a masters degree in engineering, Ben brings a high level of expertise to the world of web analytics.  With a keen interest in data collection, he has become an expert at diagnosing and fixing flawed analytics configurations. Ben is our go-to guy for building analytics dashboards for clients and the team internally. 

MEET YOUR INSTRUCTOR

NEXT COURSE: WEDNESDAY, 18th JULY 2018, 13:00 AET

NEXT FREE COURSE

WEDNESDAY 18 JULY 2018, 13:00 AET

Join The Next Free Course
  • Understanding the mindset of your consumers.
  • Data analytics and visualisation techniques.
  • Building real-time reports that make you look like a data superstar.
  • Understanding the key metrics that act as levers of growth for your business.

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